The ‘Smart Wallet’ Series Explores Go–to-Market Strategies: Episode 8 Brings Together Ivo Georgiev…

This week’s Twitter Spaces comes with insights into market strategies, as well as the role that communities can play in developing them

The ‘Smart Wallet’ Series Explores Go–to-Market Strategies: Episode 8 Brings Together Ivo Georgiev…

The ‘Smart Wallet’ Series Explores Go–to-Market Strategies: Episode 8 Brings Together Ivo Georgiev (Ambire) and Diana Richter (Consensys Mesh)

This week’s Twitter Spaces comes with insights into market strategies, as well as the role that communities can play in developing them

Listen to episode 8's recording here.

We’re off to a great start of the week: our team is at DapConn Berlin, where things are brewing & buzzing 💥

But even though we’re busy 🐝🐝🐝 there, you can be sure that our weekly podcast is still on — Wednesday, September 14, at 5 PM, be ready to dive into go-to-market strategies and see why building your community is important for strategy development.

Read on to see what we’ve prepped for episode 8 ⬇️

🚀 Your Best Strategies For Product Launch

Building & launching software is so much more than development — it takes lots of research, market analysis and customer engagement efforts to truly deliver a product that has an ideal market fit — as well as to communicate it properly. That’s why your go-to-market strategy should always be calibrated depending on multiple variables, including pricing, sales channels and a well-thought customer journey.

This week on the ‘Smart Wallet’ series we’re exploring just that: how to prepare your product for launch, while ensuring you have an awesome product-market approach. You’ll hear lots of useful insights on the subject from our Ambrie CEO Ivo Georgiev, as well as from the episode’s guest Diana Richer, Head of Marketing & Brand at Consensys Mesh.

Ivo’s experience with launching products spans over a decade and multiple categories, from game development to streaming services and of course blockchain. His dev perspective will be balanced by Diana’s marketing acumen, as she brings brand and communication wisdom to the table: before delving into blockchain, Diana grew as a marketer in the fashion retail space, to later become a market strategy consultant.

Listen, claim, answer & enjoy 🥳

By now you already know that all our episodes come with dedicated POAPs— they are limited and unique to each edition, so make sure to listen for the secret word as host Meg DeMatteo drives the convo. Then head straight to minting, to ensure you get your attendance badge and grow your collection ☑️

Crypto-goodies are also in the mix, so stay close to our Discord servers to see when and what we’ve got for you this week — our quizzes are always fun, so come prepared 😃

And as always, your thoughts and question of the episode subject are more than welcome: don’t be stranger, drop us a line or two on our social channels and let us know what you think — or what you’d like to explore — regarding go-to-market strategies in blockchain.


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